Profile: Peter Tranberg

I have worked with digital identity and the online media since 1997 and hold a degree as New Media Manager.

My career has taken me through very different businesses stretching from the film industry to consultancy and advertising, ending up in the financial software industry.

From 1998-2002 I co-founded and managed a web agency creating solutions for high profile Danish companies and brands.

During 2003 I started as a freelance website consultant and worked on projects for United Nations and Nike, before finally joining SimCorp as responsible for our digital activities.

Presentation: A Webcentric Approach & Strategy - WWW marks the spot!

Thursday, November 10th, 11.00

Track: Strategy

Case: SimCorp

The web plays an important part in todays communication, but with increased awareness comes increased demands. To succeed you need to get structured. You need a plan!

In a time where the buccaneering days of the early internet era was years behind, management was regaining the trust in the potential of the internet. The decision was made to use our websites as the central communications platform toward potential clients. However, getting into the center of the attention raised the stakes and increased demand from top management. So now the question that remained was - how do we go about doing this?

The presentation will focus on following steps:

• Working with a web strategy
• Choose your CMS
• Forming a partner network supporting your strategy and choice of CMS
• Setting up the content management organisation
• Execution of planned activities
• Adjusting your plans in a changing environment

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